October Spotlight: Red Ribbon Week – Celebrating Healthy Choices
Each October, communities across the nation come together to celebrate Red Ribbon Week, the oldest and largest drug prevention campaign in the country. This year, from October 23–31, millions of students, families, schools, and organizations will take a stand for healthy living and drug-free futures.
The Meaning Behind the Ribbon
Red Ribbon Week began in 1985 to honor the life of DEA Agent Enrique “Kiki” Camarena, who lost his life while fighting against drug trafficking. His sacrifice sparked a nationwide movement that continues to this day. The red ribbon has since become a powerful symbol of commitment to living drug-free.
Why Red Ribbon Week Matters
Youth today face unique challenges, including pressures around alcohol, tobacco, and other drugs (ATOD). Red Ribbon Week provides an opportunity to start conversations, build awareness, and encourage positive choices. It is not just about saying “no”—it’s about empowering young people to say “yes” to life, health, and their future.
Our Commitment
As a community, we stand together to support youth and families in building safe, drug-free environments. Prevention is more than a weeklong event—it’s a year-round promise to encourage healthier lifestyles, promote wellness, and provide resources for those in need.
Let’s make this October not just about awareness but about action. Together, we can create a future where every young person thrives, free from the harms of drugs and alcohol.